Your team’s (or organisation, church, and even personal) mission gives clarity to your direction, informs your strategies, and forms the basis of all your critical decisions.
The mission statement spells out your mission so that stakeholders (the team leader, team members, partners, target audience, customers, etc.) knows what you do. For yourself and your team, it serves as a reminder to help you stay on course. For others, it helps to differentiate you from other teams or organisations.
As I work with teams during the past 20 years, I often come across mission statements that are either so vague that they don’t tell me anything useful, or are so generic that they could just as well be the mission statement of another team!
These vague or generic mission statements are practically useless.
Would your team members look at your mission statement and know exactly what the team is trying to accomplish? Would your partners or target audience understand exactly what you are trying to accomplish when they look at your mission statement? Would they even recognise that it’s your mission statement?
If you are crafting a new mission statement, or your current mission statement needs improvement, here are some tips to help you do so.